Marketing drives business growth through strategic customer engagement, brand building, and value communication. This training covers market research, segmentation, targeting, positioning, and marketing mix development. Participants learn digital marketing strategies, content creation, social media management, campaign planning, and performance analytics. The course addresses brand management, customer journey mapping, and integrated marketing communications. Whether promoting products, services, or social causes, this training equips marketing professionals with contemporary tools and techniques to reach target audiences effectively, differentiate offerings, build brand equity, and achieve measurable marketing objectives in competitive markets.